Pledge for Pay Equity
The gender pay gap is still a prominent issue for working women and their families. As a prominent voice in the creative industry, The 3% Movement developed an opportunity for advertising agencies to help bridge this gap. Launched in Fall 2018, the 3% Pledge for Pay Equity encourages agencies who have not only conducted (or are planning to conduct ) wage audits, but also have displayed a commitment to equal pay, to sign up to become members of the 3% Pledge for Pay Equity. On Equal Pay Day on April 2, 2019, The 3% Movement launched a social media campaign to amplify these efforts and help close the wage gap in the advertising industry.
Role: art direction, creative strategy, design
Press