“A Good Woman Always Knows Her Place”
spec concept

In the post- #MeToo and #TimesUp climate that we live in, it’s time that old gender-based notions are shattered, rejected and recreated. Expectant mothers women should not have to subscribe to outdated values of being “barefoot and pregnant” if they don’t want to. Vibrams FiveFingers toe shoes empower women to break the status quo and live their best lives for themselves and their kid(s), even when they’re pregnant.

Print ad.

Print ad.

Parenting Magazine article.

Parenting Magazine article.

Parenting Magazine spread.

Parenting Magazine spread.

"Barefoot and Pregnant" microsite.

"Barefoot and Pregnant" microsite.