“Adulting is hard. Home Depot makes it easier.”
Home Depot has always been the go-to home improvement store. Now it has a direct competitor in Lowes, the shinier, sexier brand that attracts a younger audience. To re-energize the brand, Home Depot would tap into the common struggle of adulting. Making one’s home their own is no easy task, especially for millennials. With the help of Home Depot's new ebook, adulting can be made easier.
Full guide can be downloaded here.