The 3% Movement: “Bring It”
The 3% Movement aims to change the ratio in the advertising industry amongst women, people of color and other demographics. The mission of "3% is Diversity = Creativity = Profitability" and the pillar event of the year is the annual 3% Conference. More than a conference, this is a business event about the importance of diversity to creativity where both men and women from the worlds of advertising, marketing, PR, tech, nonprofits and more come together for two days of inspirational keynotes, themed master classes, informative panels and networking. The 7th Annual 3% Conference took place in 2018 in Chicago, IL, at the Navy Pier. The theme was "Bring It," which encouraged all attendees and participants to bring their best to the table and share their wisdom. The venue was massive with various levels and touchpoints, so bringing the "Bring It" theme to life through inspirational signage was crucial in ensuring all attendees got the most out of their experience.