Major League Baseball
Hospital wear is often a source of discomfort for seriously ill children. It leaves them feeling exposed or embarrassed in an already overwhelming and uncomfortable situation. The transition from their own clothes to hospital gowns is one of the highest moments of stress during a child’s hospital journey.
Starlight Gowns from Starlight Children's Foundation replace uncomfortable and embarrassing hospital gowns with ones that are high-quality, comfortable, and brightly colored. They are also designed with imagination and empowerment centered. In an effort to bring more joy and happiness to hospitalized kids, Starlight partnered with Major League Baseball (MLB) to create custom Starlight gowns that are inspired by MLB team jerseys. Each gown has an MLB team's branding on the front and the #1 on the back to encourage the winning spirit in each child that wore one.
Role: art direction, graphic design, apparel design, creative concepting, creative strategy
